Jackson’s “Rethinking Repair” recasts repair as a central logic of technological life rather than as a marginal response to failure. Its iconic idea is “broken world thinking”: the world is not maintained by seamless innovation but by continuous acts of fixing, maintenance, improvisation and care. The theoretical contribution is to redirect STS and media studies away from novelty, design and invention toward endurance, breakdown and the labour that keeps systems alive. Methodologically, Jackson studies repair as material practice and epistemic stance, attending to the practical worlds generated by failure, maintenance communities and technological afterlives. Its conceptual operation is reparative inversion: breakdown becomes not an exception to modern systems, but the condition through which their social, economic and material dependencies become visible. The bridge to the wider field connects infrastructure studies, media archaeology, anthropology, sustainability, postcolonial technology studies and maintenance politics, making repair a critical method for analysing contemporary sociotechnical orders.